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Our society is constantly bombarded with media today. We see it listening to music, playing games, watching T.V., going to school/work. Media is much more prevalent today than it has ever been in the past

In the past there were few media vehicles. Initially, only printed newspapers and radio had limited scope. The emergence of TV has altered this panorama, completing the framework of traditional vehicles.

However, currently, the information is instantly disseminated through the internet. Information has become routine in people's daily lives, in addition to influencing businesses and markets, such as the financial market.