Answer:
Exxon's response worsened its public standing.
Explanation:
Crisis management is the application of game plan to help an organization deal with a sudden and significant negative event.
The Exxon's response is a perfect example of how company should apply thoughtful response in crisis management because Exxon corporation failed to follow several well-established procedures thereby damaged its public standing, failed to seize control of developments after the spill and sending lower-ranking executive to address the situation instead of the chairman going there himself to take control of the situation in a possible way.
The action taken by Exxon led to the impression that the company disregard pollution problem by not involving top management.
