Answer:
Post-testing
Explanation:
Post-testing is done after the advertisement is run on the media. This is more expensive and elaborate but most realistic as well because the advertisements are tested in real life setting.
Post-testing also known as Ad tracking, can be customized or syndicated. Tracking studies provide either periodic or continuous in-market research monitoring a brand’s performance, including brand awareness, brand preference, product usage and attitudes.
Advertising tracking can be done by telephone interviews or online interviews usually with the two approaches producing fundamentally different measures of consumer memories of advertising, recall versus recognition.
