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Ford Motors developed the Explorer sports utility vehicle, the number 1 selling sports utility vehicle in the United States, based on an extensive study of customer preferences. Which value chain activity of Ford conducted those studies?A.Research and developmentB.Marketing and salesC.Human ResourcesD.ProductionE.Company Infrastructure

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sandlee09

Answer:

B. Marketing and sales

Explanation:

Based on the information provided within the question it can be said that the studies conducted were part of the marketing and sales value chain activity. This is the department within a company that focuses on analysis of customer wants/preferences and needs, in order to hopefully increase sales with the information gathered.

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