As more competitors launch their own products and the product progresses along its life cycle, company attention is focused on creating ________ demand, or the preference for a specific brand.
Based on the information provided within the question it can be said that in this scenario company attention is focused on creating selective demand. This refers to placing specific advertising messages in order to convince customers into buying your new product by attracting them with the benefits of your specific brand product. Doing so with the hope of achieving more sales than your competitors.
