marypoppins7656 marypoppins7656

07-12-2019
Business

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Boca Burger's website features information about products, recipes, and nutritional values, but customers cannot actually purchase products from the website. This website is most likely used primarily as a ____ marketing tool.

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almatheia almatheia

07-12-2019

Answer:

Promotional

Explanation:

Promotion is one o the 4 P's of marketing. The other three are Price, Place and Product. Promotion is a technique of creating awareness about the product with respect to its features, price and availability to grab the customer's attention and eventually convert it into sales.

In this case, Boca Burger is just using its website for promotional purpose by showcasing its products on the website. Customers cannot buy the product through the website but will get to know everything about the product through it.

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