Answer:
Egos, Logos, and Pathos. These are Aristotle's three "modes for persuasion". In order to sell your product you have to hit all these "modes" to persuade the customer to buy.
Explanation:
Those are the things industries try to target. Egos refers to your ethics. It gives the audience the proof they need to know you actually know what you're talking about. Logos appeals to "logic". This one hits the logic of the person you are showing your ads to. If you have an illogical person looking at your product, then they won't see the benefits of the product and they won't see past the sales pitch. Finally, Pathos. Pathos means it is going for your emotions such as showing an ad for homeless or abused domestic pets.
Hope this helped, have a great day/night!
