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Richard purchases his groceries from the neighborhood general store. He does not particularly like the store, but he goes there because it is very conveniently located. In the given scenario, Richard's buying behavior can be best described as

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Answer:

The correct answer is consumer inertia.

Explanation:

Custom and inertia are what guide consumers' purchases. It is not a demanding buyer, but a person who goes to the supermarket and chooses what is most familiar to them, whether they have seen it on television or at a friend's house. They are usually a product of daily use where there is hardly any difference between the different brands.

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