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Urgency, specific application, and size of order are examples of ________ segmentation variables for business markets.a. Situational factorsb. demographicc. purchasing approachesd. personal characteristicse. operating variables

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Answer:

Letter a is correct. Situational factors.

Explanation:

Situational factors are defined as the set of temporary environmental factors that will influence consumer behavior in the purchasing process.

These may include:

  • the physical environment: physical characteristics that influence purchase such as the organization and size of space.
  • the social environment: influence of consumption by other people.
  • the task: convenience of purchase for some reason.
  • the time:  time the person has to make a purchase.
  • antecedent psychological states:  spirit and psychological states that influence people to buy.

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