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Sidney works as a marketer at a fast-paced company selling handheld barcode scanner tools. Most of the sales had begun online through the company website, but lately the company has been receiving requests to purchase it scanners through retail stores. Demand has been increasing, and a new competitor is edging into Sidney’s company’s market. Which area should be Sidney’s next marketing focus in this product's growth stage?

a. price----discounts

b. promotion----costumer communication

c. place----distribution

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Answer:

c. place----distribution  

Explanation:

Since it is stated in the example that Sidney's customers expressed a wish for the scanners to be sold through retail alongside the online shop, it is clear that Sidney's company faces an issue regarding the distribution channels.

Of course, there is room for improvement, as they have already noted the customer requests for such a distribution channel and they have a steady demand.

To secure (and increase) their existing customer base from the competitor, Sydney's company has to put place and distribution of its products in the marketing focus.

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