Answer:
Letter b is correct. Contractual system.
Explanation:
A franchise is a business model that assigns the rights to use a trademark, patent, know-how, infrastructure and distribution under a contract that will establish rules of use and regulate the legal relationship between franchisor and franchisee.
This strategic model institutes the standardization of processes and goods or services. It is widely used by consolidated brands in the food, beauty, clothing and other sectors. It is a growing sector due to the great added benefits, there is the greatest chance of success and market share when acquiring a franchise whose image, concept and brand are consolidated and have value for the consumer. There is also risk mitigation in a previously tested business model that provides adequate training and technical support to combine best management and distribution practices.
