Answer:
The correct answer is the option D: products.
Explanation:
To begin with, the marketing communication is one of the four strategies that forms part of the 4Ps and it is the most important one. This strategy involves the integration of the other three Ps with the purpose of communicating to the audience of the business what the company wants to estimulate and inform to them. Moreover, the main focus of the communication is in the product or service that the company does and it has to be very specific due to the fact that many products are not generally produced for everyone, therefore that the communication has to be very focus on its audience, centring the whole attention to the niche, the type of individual and the product that is being communicated and sold.
