Answer:
C, Societal Marketing
Explanation:
societal marketing is a type of marketing used to change or maintain the activities and/or behaviour of people foor their personal betterment and that of te society.
From the question above, it can be seen that the management of the hotel is trying to discourage its customers from smoking which greatly improves their lungs health as well as keeps the hotel and its emvirnment clean and rid of cigarette butts and also keep the air in the hotel fresh and clean at all times.
Cheers.
