Answer:A -consistency and flexibility
Explanation: Marketing mix are actions taken by an organisation in promoting its product or service.
marketing mix has 4P's which are Price , Promotion, Place & Products. This means that without these four P's there is no marketing mix.
For a marketing mix to perform its objectives, there are 2 major characteristics it must possess and they are Consistency and Flexibility
Consistency: The use of the 4P's of marking must be well blended together to form a consistent theme. which means that the 4 P's must be well blended in the each of their aspects to attract the consumers to that product or service.
Flexibility: the 4P's most be flexible their use to promote the product or service being introduces. That is they must not be static but flexible.
