In a print advertisement, items used to identify the sponsor of the ad, such as the company logo or USP, are referred to as ___.
a. brand elements.
b. subheads.
c. headlines.
d. copy elements.
e. advertising sponsorship.
The company logo is the visual mark used to identify a certain brand and putting company name like in this case USP is used as an identifier. These two are examples of Brand elements since they are visual elements including the color of the logo. Other examples include the graphics, the smell of the brand and shape of items like Coca-Cola bottle which uniquely identifies the brand.
