While brand managers use both traditional and social media to promote and advertise their products, traditional media take longer to produce and use a team of specialists , while social media can be produced inexpensively and quickly by an individual.
Option E
Explanation:
Traditional marketing is the type of campaigns, promotions and advertising that uses media such as radio, television, print ads, flyers, pamphlets, etc. to promote the brand. It has been employed for many years. Some of its disadvantages are: it is costly and its success depends on the marketing the business has. This means execution requires marketing specialists or knowledgeable people.
Social media marketing is the use of different social media platforms for marketing purposes. It is advertising on platforms of social media. It is cheaper and it takes a short period to see the success or the failure of the campaign. Furthermore, influencers or social media marketers don’t have to be qualified to engage in a winning campaign.