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Of all the value creation activities in a firm, ________ creates value by discovering consumer needs and communicating them back to the R&D function of the company, which can then design products that better match those needs.

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esanolakunle15

Answer:

marketing and sales

Explanation:

Of all the value creation activities in a firm, marketing and sales creates value by discovering consumer needs and communicating them back to the R&D function of the company, which can then design products that better match those needs.

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