TrinkCan Inc., a soft drink company in Wales, establishes new branches in England, Australia, and the United States. To minimize its costs, the company uses similar packaging, distribution, and promotion across all the countries. According to the integration-responsiveness framework, which of the following strategies is used by TrinkCan
The standardization strategy is to consider the global market for the product. That is, despite the differences between nations, companies offer the same product in all markets
