When Hakim asked Mary where she wanted to go for lunch, she said Chili's because she went there at least once a week and always liked it. Mary conducted an internal search for information.
a) true
b) false

An internal search involves a consumer making purchase decision based on reflecting on previous experience they have with the service/product of a brand. An internal search, is a very strong influencer of consumer purchase behavior.

Mary recalled her personal experience with Chili's restaurant when making a decision on where to get her lunch.

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When Hakim asked Mary where she wanted to go for lunch, she said Chili's because she went there at least once a week and always liked it. Mary conducted an internal search for information. a) true b) false

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When Hakim asked Mary where she wanted to go for lunch, she said Chili's because she went there at least once a week and always liked it. Mary conducted an internal search for information.
a) true
b) false