Answer:
The correct answer is b. Franchising.
Explanation:
Exporting is the lowest-risk strategy; however, for a food service business, as the product shelf life is ver less, it probably makes more sense to use franchising, another relatively low-risk global expansion strategy.
Franchising is a contractual arrangement between two companies, allowing one to use a brand and concept developed by the other. In other words franchise is a type of license that a party (franchisee) acquires to allow them to have access to a business's (franchisor) proprietary knowledge, processes, and trademarks in order to allow the party to sell a product or provide a service under the business's name against payment of specified amount.
