Aiko is working on planning a campaign for Godiva chocolates. Currently, she is deciding whether to run a full page ad with bleed in magazine versions of the ad. She must also decide whether a similar, but smaller version of the ad would work for newspaper. Which of the five Ms is Aiko focusing on?

promotion : This is the marketing effort that is designed to inform or persuade actual or potential consumers about a product and its benefits for the purpose of inducing consumers either to start purchasing or to continue purchasing the firm's product. It includes the following

Advertising : This is an impersonal presentation of goods and services or ideas to targeted groups through a mass medium and which is paid for by an identified sponsor .The mass media include radio,television, newspaper, magazines, and posters,Bill board,

Personal selling : This is a process of informing customers and persuading them to purchase products through personal communication in an exchange situation. It involves face to face meeting of the seller with the buyer. The main advantage of personal selling is that it has flexibility in reaching customers and potential customers of the firm.

Sales promotion :This is a broad label that is applied in special kinds of sales accelerating activities that are not necessarily considered in advertising, Personal selling, public relations or publicity. Sales promotion consist of a set of efforts designed as short-term inducement to buying.

Publicity : This is a non personal form of demand stimulation and is not paid for by the person or organization benefiting from it. A typical form of publicity is a favourable news presentation for a product or organization

Public Relations : This is a set of planned efforts by an organization directed at maintaining good relations with the various elements in its environment such as customers, suppliers, creditors,employees, shareholders and government.