LO 1.1Carlita believes an important part of the planning process for managers is being sure to position the company to achieve its goals. She thinks that positioning is an extensive concept and can depend on the right information and that managerial accountants assist in positioning the company. Is she correct? Explain.

Company positioning can be defined as the place a company occupies in the market, as is its identity in relation to competitors and consumers. It is correct to say that strong brand positioning ensures several strategic and financial advantages for a company, for example, increases the perception and recognition of consumers, creating an image of value and reliability in the market.

Therefore a well positioned company depends on the organization of structured processes, which will promote subsidies for the correct decision making, which is an aggregate part and integrated in the area of managerial accounting.

There are several tools in managerial accounting that help in the decision making process, because there is the use of appropriate reports at each stage of the organizational process, which gives the possibility to plan, control and evaluate. Accounting tools allow you to analyze a past period and correctly project present decisions by measuring the performance of financial decisions and their impacts on the business. Managerial accounting also offers the analysis of standards, relevant to ascertain and solve problems encountered in a process.