Answer:
It can be applied only to improve processes and products but not services and practices.
Explanation:
Continuous improvement can be applied to any area of both company and personal life.
Services need a lot of continuous improvement for the firm to stay in the market and be profitable, and the more market competition there is, the more continous improvement is needed.
For example, in a highly competitive market such as the restaurant business, restaurants need to continuously improve the taste of the food they offer, the quality of the waiting staff, and the prices, among other things. Otherwise, they will probably earn less profit, or even incurr loses and leave the market.