Answer:
There are six buyer-readiness stages through buyer or consumer has to pass through before buying any product or services.:
- Awareness: The buyer should be aware or informed about the product, which he or she is going to buy.
- Knowledge: The buyer should have knowledge or skill to use the product.
- Initial interest: The conusmer should have interest or curiosity to buy the product.
- Preference: The buyer should have preference of buying the product before any competing product in the market, due price or quality or promotional benefits, etc.
- Conviction: The consumer should have conviction that product will be suitable for hir or her´s need.
- Purchase: This is a final stage that consumer should have easy access of buying the product and should be aware about promotional offer on the particular product to get more benefits.
