Hello!
Consumers can impact competition between businesses based on what they consume. Different businesses who produce the same product often produce them differently and produce a different quality of the item.
Consumers impact competition based on which company they purchase their products from. By purchasing products, consumers are showing the companies what kind of a product they want, which results in companies competing to develop the best version of the product.
I hope this helps you! Have a lovely day!
- Mal
