Karen has identified four potential market segments for her Rent-A-Chef home meal catering service. She will now evaluate whether each segment is attractive relative to all of the following EXCEPT
Select one:
a. reachable.
b. responsive.
c. realistic.
d. profitable.
e. substantial.

Respuesta :

oyejam

Answer:

Correct is (c). realistic

Explanation:

By identifying the potential market segment, Karen must have set her business objectives which is an essential factor for a business to be realistic. So, evaluating each segment attractiveness is a second step which is a function of reachability, responsiveness, profitability and substantiality.