___ is a customer's subjective assessment of benefits relative to costs in determining the worth of a product.

a. Price assessment
b. Monetary price
c. Value
d. Product assessment
e. Marketing orientation

When a consumer gets all his/her wants fulfill from the purchase of the product, at that point we can say that value is achieved. Value is basically a difference between the consumer benefits and costs. Value is very important aspect to develop customer relationship for long term.

Thus, Value is the answer for the question.

___ is a customer's subjective assessment of benefits relative to costs in determining the worth of a product. a. Price assessment b. Monetary price c. Value d. Product assessment e. Marketing orientation

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___ is a customer's subjective assessment of benefits relative to costs in determining the worth of a product.

a. Price assessment
b. Monetary price
c. Value
d. Product assessment
e. Marketing orientation