1. How does hype advertising affect consumers emotions?
A. It makes consumers think that being funny will help them get attention
B. It makes consumer believe a product can lead to romance and the person of their dreams.
C. It makes consumers believe they should use a product because someone famous uses it.
D. it makes consumers think that a product is so fantastic that it will make their lives better.

2. Which does brand awareness make a company stand out from its competition?
A. because consumers like the brand's message
B. because consumers recognize the brand's logo
C. because consumers think the brand has a catchy slogan
D because consumers connect the brand to the actual product