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In today's environment it is rapidly being recognized a sustainable competitive advantage is more likely to result if we can find ways to transcend paradoxes, rather than simply accepting the conventional wisdom tradeoffs are necessary. This is a true statement. What does this mean?

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Answer and explanation:

A competitive advantage is a factor of a product or company that makes it different from others and that is attractive to most parts of a market's sector. Nowadays it is crucial to identify which the competitive advantage of a business could be instead of believing consumers will reach the product just because it may satisfy their needs. The competitive advantage is what position one company over its competitors.

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