Which of the following was likely one of Disney’s considerations when determining its marketing concept? a. Do our customers want to see junk food advertisements on our channels and Web sites? b. What does Congress think of junk food advertisements? d. How do our television shows and Web sites compare to our competition? 1.
If Disney allowed customers to choose which types of advertising they saw on its Web sites, it would be engaging in: a. realistic pricing. b. co-creation. c. offering products that perform.
Disney customers’ evaluations of the company’s Web sites and television channels in terms of whether those products meet their needs and expectations is called: a. customer gratification. b. customer fulfillment. c. customer satisfaction.
Which of the following describes a Disney customer service representative who has been given the authority to respond to a complaint about junk food advertisement by pulling the advertisement in question and flagging it for review by Disney’s marketing team? a. The employee is empowered. b. The employee is working in a teamwork-oriented environment. c. The employee is operating under a sales orientation.
Who at Disney needs to both be aware of and understand the company’s decision to impose strict junk food advertising rules? a. The CEO only. b. The Marketing Team only. c. Every businessperson at the company