Answer:
Strategy
Explanation:
Strategy refers to the blueprints that an organisation uses to achieve its stated objectives. It involves the process of using various resources within the organisation's environment to achieve the objectives of the organisation.
Strategy set direction that an organisation follows to achieve various objectives. The strategy of an organisation helps the organisation to reach goals which includes identifying and satisfying customer's needs, gaining a much larger market share, competing successfully in the market etc.
In a nutshell, all the conscious plan which the organisation uses to achieve its goal is its strategy.
