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Kraft produces Lunchables, a prepackaged meal usually consisting of several crackers, small slices of meat, and small slices of cheese. Other items in the product line contain small bottles of Chiquita Strawberry Banana Fruit smoothie, Capri-Sun juice, or Kool-Aid. The box is bright yellow and the quantity of food contained within it is small. The target market for Kraft Lunchables is most likely ______________.

Respuesta :

jepessoa

Answer:

A) moms with school-age children who pack a simple healthy lunch for them.

Explanation:

Here we must separate the target market which are the mothers of small young children who want to purchase a small snack for their loved ones. I'm not completely sure about the healthy part of the answer.

On the other hand, the mothers are going to purchase the snacks, but they are not going to consume them. The consumers of these snacks are the small children, not the moms. Once the children grow and if they are still eating very small portions, then they will buy these products by themselves.

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