Rhetoric, in basic terms, is an art of persuasion. It involves speaking in such a way that it persuades the listeners. It is made more effective by the use of various figures of speeches and other techniques such as hyperbole.
Kennedy used rhetoric to advance his purpose as can be seen below:
• Kennedy made use of rhetoric to persuade the American people that people who have been discriminated against must not try resort to savagery to get retribution.
• He suggested that they should instead show sympathy and understanding so as to bring harmony.
• He said that the people need love and sympathy and not division or brutality among the citizens.
Therefore, he also tries to use parallelism to unite the racially divided audience of the country.
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