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A toothpaste company began collecting customer information and discovered that its ideal customer was female, 41 years old, had a high school degree, worked as a teacher, enjoyed eating out and the latest popular books, lived in a suburb, worked in a small-sized company, has two children, and liked stay at home with her family on the weekends. This company just created what is known as a: buyer persona customer management system market segmentation

Respuesta :

Answer:

The correct answer is letter "A": buyer persona.

Explanation:

Buyer persona is the fictional representation of an ideal client. Buyer persona is based on real data about the behavior and demographic characteristics of consumers, as well as a compilation of their personal histories, motivations, objectives, challenges, and worries.