Malaya Ramirez is organizing marketing research in Central American countries for a large American corporation that is interested in expanding its market. The survey Malaya is using was written in English and then translated into Spanish for use by Spanish-speaking respondents. Which of the following is it most important for Malaya do before administering this questionnaire to a sample of the market?
A) make sure that the survey includes both open-ended and closed-ended questions
B) decide whether to focus on primary or secondary data
C) determine which type of research instrument to use
D) have the questionnaire translated back into English to check for accuracy
E) determine whether to focus on descriptive or causal objectives

Translating is the activity by which the message given in a language is provided written in a different language. However, all languages are not the same and during the translation, meaning can be lost. Besides, specific terminology could make the translation difficult for the translator.

Thus, for accuracy purposes Malaya Ramirez should have the English-Spanish translation checked, making it be translated back into English.

bratislava bratislava · Answer 2 · 2022-02-15T12:06:49+01:00

The questionnaire was translated back into English to check for accuracy. Thus option D is correct.

What is the marketing research ?

Marketing research is the systematic gathering, recording, and analysis of the information that is qualitative and quantitative related to the marketing of products and services. It is the marketing of the business activities.

The research includes the B2B and B2C. The main objective is to provide relevant and accurate reliable information. The research relies on surveys and questionnaires as tools of gathering information.

Find out more information about the Malaya Ramirez.

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