Answer: Order winners ,Order qualifiers
Explanation:
Order winners are the traits that helps in winning by consumer purchasing the product.It differentiates between the firms that produces good and service and lead to getting purchase by the customer as a win.
Order qualifier is defined as characteristic that should be present in produced good or service so that customer can consider it for buying .Qualifiers define the standard through which a customer perceives product as a fit for buying it so that it can be maintained in market business.
According to the question,order winner shifting to order qualifiers is displayed as package tracking feature by overnight delivery organization is considered by consumers which gives competition to other companies. Thus, for staying in market businesses they should also have this standard to fit in customer purchase.
