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Lamar owns four dry cleaning stores in the suburbs of Orlando, Florida. He recently updated his STP analysis and has just finished adjusting his marketing mix based on the STP results. His next strategic marketing decision will likely involve determining __________

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Answer:

Allocation of resources

Explanation:

STP analysis is an important stage of analysing and determining the product positing, target market and market segmentation.  STP is a stage that helps to monitor all the aspects before allocating the resource. Lemar has updated the STP analysis now it’s all about allocating the resources among four dry cleaning stores in the suburbs of Orlando, Florida.

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