Answer:
Not only do businesses see benefits from the protections of trademarks, consumers do as well; they allow consumers to correctly identify the products they want to purchase.
d. trademarks
Explanation:
A trademark is a symbol, word or sign that has been registered as representing a company or a product. They are majorly used by companies to identify a product specifically as belonging to that particular company. It usually has unique features that separates the product from similar products in the industry. Once a trademark has been registered, the company that has registered that particular trademark has sole right on its production and use. This means that any other company cannot use this trademark without permission from the company that registered it. It is illegal to use a registered trademark without permission from the owner.
Trademarks are very useful to the business since they are protects the owner from production of similar words, sign or symbols. It therefor avoids confusion in knowing the source owner of the product. This can be a useful tool in marketing since the consumers will use the trademark in identifying the product they want. On this note, the trademarks also allow consumers to correctly identify the products they want to purchase.
