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In the context of the new products process, which of the following best defines a full screen? a. It refers to unsolicited ideas for concept generation that pour in through spam mails. b. It refers to the formal type of evaluation where all views are evaluated using a scoring model. c. It refers to a set of ideation tools that can be used to generate new concepts. d. It refers to a comprehensive business analysis that is conducted before idea generation.

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Answer:

It refers to the formal type of evaluation where all views are evaluated using a scoring model.

Explanation:

All ideas for new products are fully screened. It is the last evaluation before product development, uses as scoring models and checklist.

The aim of full screen is to ensure efficient use of resources on product development that is viable.

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