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Test marketing _____.
A. identifies two or more segments within the market for a particular company's products.
B. provides information for decisions on product improvements and new-product introductions.
C. includes choosing and evaluating locations, channels, and distribution partners.
D. focuses on database development through optical scanning at the point of purchase.
E. involves understanding how one's target consumers behave as shoppers, in different channels and formats, and leveraging this intelligence to the benefit of all stakeholders.

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Answer:

B. provides information for decisions on product improvements and new-product introductions is the correct answer.

Explanation:

Test marketing is used in businesses to test and to provide infotrmation about the viability of the new product and the marketing campaign.

Before the launching of the new product in the market test marketing is done.

The test marketing proposes is to collect sufficient information regarding the product, price, parts of the marketing mix, distribution channels and media spend.

The advantage of test marketing is it minimizes the risk of product failure and it can produce a promotional buzzing that promotes the product launch.