Answer:
Freedom & Independence
Explanation:
Sole Proprietorship is business owned , managed & run by a single entrepreneur. In this case, entrepreneur & business entity single, & not separate entities.
Advantage of this business form is that :
So, Sole Proprietor has full authority to take firm's decision & full responsibility of those decisions result on firm's as well as his/her own life. This incentive system is a merit of the Sole Proprietorship.