Answer: (A) Encoding
Explanation:
The encoding is one of the form of communication process that helps in understanding the actual interpreting of the message from the sender to the receiver.
The main purpose of the encoding is that it basically transforming the data from one place to another and it basically ensure that the data are properly delivered to the receiver without any interruption.
According to the given question, the love and light is one of the store that sends the advertisement about the lucky draw competition. So, for the love & light store is engaging in the encoding process for calling the customers for participating.
Therefore, Option (E) is correct answer.
