Toyota customers have a wide range of preferences. Some prefer the fuel economy of a hybrid (Prius), some prefer a family van (Odyssey), and others may prefer a large SUV (Highlander). This is an example of

Product segmentation is an adaptable method for gathering items. Likewise to an objective gathering, an item fragment contains all items that have a specific blend of item qualities.

You can utilize item sections in a battle to improve key figure arranging.

The significance of market division is that it permits a business to exactly arrive at a purchaser with explicit needs and needs.

BenitoMarin BenitoMarin · Answer 2 · 2020-03-21T08:25:05+01:00

Group of answer choices:

A) differences in willingness to pay

B) horizontal differentiation

C) segmentation

D) vertical differentiation

E) mass customization

Answer:

The correct answer is letter "C": segmentation.

Explanation:

Market segmentation is the classification of companies that make up their customers based on features such as age, gender, income, and profession, just to mention a few. By segmenting the market, firms group consumers with certain characteristics that enable the institution to specialize in the analysis of that particular sector to provide them with a tailored product or service that they are more likely to purchase.

Therefore, Toyota is segmenting its market in economic vehicles (Prius), size of the family (Odyssey), and large SUV (Highlander) to better fit consumer needs and preferences.