Answer:
Incentives
Explanation:
An incentive is something that promotes motivation to a people to behave a certain way.
The preferences can be their needs, wants or desires.
In this case, the New York county mayor with the help of private donors are making cash payouts to poor and under privileged who can certify that their children are going to school.
The cash payouts is a motivation since the poor parents do not have money.
They are motivated to take their children to school something the city mayor wants.