A company that identifies customer relationships with the organization, captures relevant customer data from interactions, stores and integrates that customer data, and identifies its profitable customers is implementing a customer relationship management cycle.

Select one:
True
False

Customer relationship management is an approach that a company uses to analyze customer interactions and manage its relationships with customers. The strategy uses information technology to capture and store customer data to improve customer experiences, improve sales, and achieve customer retention. Organizations implement customer relationship management to remain competitive and profitable.

By implementing customer relation management (CRM), a business capture essential customer data. The data is useful to front desk employees as they serve customers face to face, marketing, and the sales teams. An analysis of the data provides past customer behavior patterns that can be used to predict future trends.

A company that identifies customer relationships with the organization, captures relevant customer data from interactions, stores and integrates that customer data, and identifies its profitable customers is implementing a customer relationship management cycle. Select one: True False

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A company that identifies customer relationships with the organization, captures relevant customer data from interactions, stores and integrates that customer data, and identifies its profitable customers is implementing a customer relationship management cycle.

Select one:
True
False