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A company that develops artificial flavorings for candy manufacturers uses research to refine its market offerings. Its studies require participants to make repeated comparisons between pairs of products; in each pair, the products differ on the key attributes of flavoring strength and price. The research approach of this firm is: a. Latent class analysis. b. Conjoint analysis. c. Cluster analysis. d. Regression analysis. e. Paired comparison analysis.

Respuesta :

Answer:

The correct answer is letter "B": Conjoint analysis.

Explanation:

In Marketing, Conjoint analysis or Conjoint Value Analysis (CVA) is a research helpful in determining how individuals value different features of the same product. The analysis aims to measure the utility that consumers perceive from each feature at different levels of the product.

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