Answer:
d. Bargaining power of buyers
Explanation:
Five Forces Industry Analysis given by Porter is a tool which is used to analyze competition for a business. According to Porter, the bargaining power of the buyer defines the pressure that any consumers or any customers put on the business to provide power prices, better quality product and increase competitions. A buyer can make an organization more competitive.
In the context, the distributor asks the manufacturing company to provide with private label to the distributor but the company decided to offer their brand only and not any other brand under their production line. Here the distributor forces the company to be more competitive otherwise the manufacturing company might loose the distributor as their customer.
Hence this shows the buyers bargaining power.
Thus the correct option is (d).