Answer:
The answer is B. The new products process is exceedingly difficult.
Explanation:
If you look at the other options, you can see that they are wrong. We cannot say that 90% of most new products fail. And radical innovation is required for a company to beat the competition and stay in the market. Besides, it is incorrect to say that all people belong to a one department during the creation of a new product.
Bit it is correct to say that the production process is difficult. Mainly due to the unavailability of necessary financial and capital resources along with the required expertise.