AdrianBrewer9067 AdrianBrewer9067

07-02-2020
Business

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_____ refers to the description and estimation of the size and sales potential of market segments that are of interest to a firm and the assessment of key competitors in these market segments.

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ranijoshijj97 ranijoshijj97

13-02-2020

Answer:

Target market strategy and the procedure starts with MOA (stands for Market opportunity analysis).

Explanation:

The strategy of the target market is the one which recognize that which market segments to focus on and the procedure start with the MOA (stands for Market opportunity), which is defined as that estimate or determine the size and the sales potential of the segments of the market, which interest to the firm.

And also make an assessment of the vital competitors in the market segments which is performed, after the segments of the market are defined, one or more that might be targeted by the firm.

The 3 strategies for choosing the target market are marketing mix, appealing to the multiple segments of the market using the mixes of the multiple marketing or focus on one segment.

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