Answer: (D) Fairness and honesty
Explanation:
The fairness and the honesty are the two main business ethics that helps in providing the various types of attributes such as integrity and the honesty with the customers regarding the products and the services.
These are the moral standard that helps in the decision making process by reducing the discrimination, mis-representation and also the coercion.
According to the given question, the business people are not providing any harm to the client, customers and also the competitors, this is the practicing of fairness and the honesty concept.
Therefore, Option (D) is correct answer.